SAMSUNG ELECTRONICS AND MICROSOFT ANNOUNCE WINNING SCHOOLS IN "HOPE FOR EDUCATION" CONTEST

Samsung and Microsoft Award More Than $2 Million In Needed Technology and Software to 101 U.S. Schools

Ridgefield Park, N.J. - Samsung and Microsoft Corp. today announced the winners of the second annual Hope For Education essay contest, a philanthropic program created by Samsung to benefit children's education with the latest technology. Through the program, 101 U.S. elementary, middle and high schools will receive a total of $2 million in technology prizes from Samsung and Microsoft.

Based on a winning essay submission describing the importance of technology in education, North Lincoln High School of Lincolnton, North Carolina will receive the grand prize of $200,000 worth of Samsung technology and Microsoft software. An additional 100 schools with winning essay submissions will receive $20,000 in technology and software. The Grand Prize, together with the 100, $20,000 prize winners announced today, brings the total dollar equivalency of the products donated by Samsung and Microsoft to $2,200,000.

"We are proud to announce the completion of another rewarding year for the Hope For Education program. This year we were able to join forces with Microsoft, an incredible technology and software leader, who shares the same desire and passion in giving back to the community," said Peter Weedfald, Senior Vice President, Sales and Marketing Consumer Electronics & North American Corporate Marketing, Samsung Electronics America. "Together, we were able to double the amount of technology offerings provided to the 101 winning schools across the country. It is such a fulfilling experience to bring smiles to the faces of these children who deserve the opportunity for a technology-filled education."

"The Hope for Education program is an excellent example of the kind of initiative Microsoft wants to help support," said Craig Bartholomew, general manager of the Education Products Group at Microsoft. "Microsoft is committed to helping students realize their potential through educational software that inspires learning, and we are honored to team with Samsung to help make this possible for today's winning schools."

Seven winning schools and their nominators located in the New York Metropolitan area are participating in a ceremony today at the Samsung Experience, located in the Shops at Columbus Circle in NYC's Time Warner Center. At the event they will receive congratulations from Mr. DJ Oh, President & CEO, Samsung Electronics North America and Peter Weedfald, Sr. Vice President, Sales & Marketing, Consumer Electronics & North American Corporate Marketing, Samsung Electronics.

The winning schools from the New York area are: Shulamith, Woodmere, NY; Samuel M. Ridgeway School, Edgewater Park, NJ; P.S. 230, Doris L. Cohen School, Brooklyn, NY; Central School, East Hanover, NJ; I.S. 59 Springfield Garden, NY; Lakeland High School, Shrub Oak, NY; Cardinal Hayes High School, Bronx, NY; Nightengale Elementary, Massena, NY; Morris Hills High School. Rockaway, NJ and Columbus Magnet School, New Rochelle, NY.

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Technology prizes from Samsung and Microsoft include Samsung mobile, business and consumer electronics products, and education, productivity and entertainment software, such as the new Microsoft^® Student 2006 program, Microsoft^® Encarta^® Reference Library and Microsoft OneNote^® 2003.

About the Hope for Education Essay Contest

The essay contest began on April 28 and ran through July 1, 2005 and entries were submitted via www.hopeforeducation.com. The essays had to answer the question "How will the growing use of technology in the classroom benefit students in the future?" and they could be submitted by students, teachers, parents or anyone with concern about a particular school in need. The winning essays were chosen by a panel of judges representing the technology and education communities including: Johnson School of Business, Wharton School of Business, USA Today, TWICE (a consumer electronic trade publication) and PC Magazine. As an added incentive, each winning essay writer will receive a new Samsung digital audio player (model YH-J70S).

The next annual Hope for Education National Essay contest is already being planned for 2006. A complete list of this year's winners can be found at the end of this announcement. You can also view the winning schools and their nominators at www.hopeforeducation.com.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd. markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.