Ridgefield Park, NJ - Samsung’s Four Seasons of Hope, a charity benefiting kids and families, Best Buy, one of the country’s leading consumer electronics retailers, and Basketball Legend Magic Johnson, are teaming to "Bring Magic" to one very lucky school and to raise funds to help AIDS prevention and education via a major retail promotion this February. From February 2-22, 2003, anyone who uses their Best Buy credit card is automatically entered to win to have Magic Johnson coach their child’s school team for a day.
The Best Buy effort is one leg of Samsung’s Four Seasons of Hope, a year-round national goodwill program that brings together four of the world’s greatest sports legends -- golf’s Arnold Palmer, football’s Boomer Esiason, baseball’s Joe Torre and basketball’s Magic Johnson -- for a unique, retail program that aims to improve the quality of life for children and their families who face major challenges.
The Magic Johnson Foundation was established in 1991 as a single-disease organization that worked to raise funds for community-based organizations dealing with HIV/AIDS education and prevention programs. The Foundation has since responded to the growing need to address all aspects of our youth’s lives by expanding its mission. The expanded mission emphasizes the Foundation’s focus on supporting community-based organizations that serve the health, educational and social needs of children residing in inner-city communities. In addition, the Foundation has made a strong commitment to raise awareness about several health and social concerns that threaten all underserved communities.
During the three week promotion, donations will be made on the purchase of select Samsung products such as the a500 Wireless Phone, TXM-3096WH 30" HD TV Monitor, and the RS2555SL Side-By-Side Refrigerator. A sweepstakes will also be held, with prizes including five 32" Samsung HDTV Monitors and 50 Magic Johnson autographed basketballs. For more information on how to enter visit your nearest Best Buy store or www.bestbuy.com.
"Samsung is honored to team with Best Buy to raise funds for the Magic Johnson Foundation and the incredible work they are doing on behalf of AIDS prevention and education," said Peter Weedfald, Vice President, Strategic Marketing & New Media, Samsung Electronics America, Inc. "This is a true partnership at the highest level with companies working together to help their communities and a good cause."
"Samsung and Best Buy are giving customers a fun way to help make a difference," said Mike London, executive vice president for Best Buy. "We're excited to be involved with such a great program - benefiting kids and families with a special need."
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics and information systems products. The SEA organization oversees the North American operations of Samsung Telecommunications USA, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit www.samsungusa.com for more information.
About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics Co., Ltd., with 2001 sales revenue of US $25 billion, is one of the world's top electronics companies. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. The company is the world’s largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses. Samsung was recently ranked 42nd as one of the world’s Top 100 Brands by BusinessWeek magazine.
About Best Buy stores
Best Buy Stores LP, a subsidiary of Minneapolis-based Best Buy Co., Inc., (NYSE: BBY) is one of the nation’s leading retailers of technology and entertainment products and services. Best Buy was founded in St. Paul, Minn. in 1966. Best Buy Stores reach an estimated 300 million consumers per year through more than 500 retail stores in 48 states and online at BestBuy.com. For more information about Best Buy, visit the virtual pressroom at http://onlinepressroom.net/bestbuy.
