RIDGEFIELD PARK, N.J., October 5, 2009 – Samsung’s Four Seasons of Hope, Eli Manning, and Best Buy @15 partner on a special promotion to empower teens and benefit three youth-serving nonprofit organizations. Beginning October 4th, a portion of the proceeds from all Samsung home theatre purchases made at any Best Buy store nationwide, or online at www. bestbuy.com, will be donated to either Boys and Girls Club of America, Junior Achievement, or World Youth Alliance.
Teens have the opportunity to determine what percentage of the money raised will go to each of the three organizations. Teens can go online to the Best Buy @15 website, www.at15.com, to cast their vote. The promotion runs through October 24, 2009.
“At Samsung, we are focused on creating meaningful initiatives with partners like Eli and Best Buy, who share our value of doing well for the communities where we live and work,” said David Steel, senior vice president of strategic marketing of Samsung Electronics America Inc. “This latest program lets our customers get involved as well—allowing shoppers to do well for others with their purchases.”
”Teens are important to our business and we want to listen to what they have to say,” said Jeff Peterson, director of Best Buy Community Relations. “@15 helps us give voice to teens’ ideas and learn what matters most too young people. We are excited to put action and resources behind those ideas through our partnership with Samsung’s Four Seasons of Hope and Eli Manning.”
In addition to the October retail promotion, the partners, along with Microsoft and DIRECTV, are giving away $1 million in technology aide to K-12 school across the United States via Samsung’s Four Seasons of Hope essay contest. Students, parents and teachers can submit a 100-word essay online at www.fourseasonsofhope.com, now through November 1, for the chance to win a portion of the technology prize, including cutting-edge Samsung products, Microsoft software, DIRECTV educational television programming, cash grants and Best Buy gift cards.
As part of his commitment to the cause, Manning filmed a service message about technology and education that will air during the month of October in Best Buy stores, online and on the DIRECTV network nationwide. For more information on Samsung’s Four Seasons of Hope program, visit www.fourseasonsofhope.com, or follow activity updates on the Four Seasons of Hope Facebook fan page www.facebook.com/fourseasonsofhope or on Twitter from @SamsungTweets.
About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #6 in the Electronics Industry segment in Fortune Magazine’s “Most Admired Companies 2008,” and named as one of Fast Company’s “Fast 50 Most Innovative Companies of 2008.” Among popular BusinessWeek rankings, the company ranked #26 in the publication’s “Most Innovative Companies of 2008”.
About Best Buy Co., Inc.
With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $45 billion in annual revenue and includes brands such as Best Buy; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; The Phone House; and Speakeasy. Approximately 155,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in its communities. Community partnership is central to the way business is done at Best Buy. In fiscal 2009, Best Buy donated a combined $33.4 million to improve the vitality of the communities where its employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com.
About @15
Best Buy believes in the power of teens, and @15 is a new platform to connect with them, give voice to their perspectives, and invest our resources – including the energy and talents of our employees – to turn their ideas into action and support their efforts to lead social change. Teens bring passion and enthusiasm to tackling tough issues. They’re also important to our business – they shop in our stores, and they’re our future employees. There’s a real opportunity to listen to – and learn from – what teens have to say. And through the @15 Fund, we’ll put the philanthropic power of @15 directly into their hands. To learn more, visit www.at15.org.
About NFL PLAYERS
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS “takes the helmets off” the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company’s official website, is part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates more than 4,000 player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM. *All player participation arranged by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.
