Dr. David Steel, executive vice president, is the head of strategy and corporate communications for Samsung Electronics North America. In this role, he is responsible for corporate strategy including new sources of business growth, cross divisional alignment and supporting the CEO. Corporate communications include media relations, brand positioning and messaging as well as being the window for global communication efforts.  With more than twelve years within the Samsung organization, he has deep experience across several Samsung business units and possesses a breadth of expertise in many product categories. Dr. Steel has maintained strong relationships with retail channel and business partners around the world and is dedicated to managing new business opportunities and partnerships in North America.

Dr. Steel joined NAHQ in the summer of 2008 after ten years at Samsung Electronics in Korea. He began his time at Samsung in the Global Strategy Group, where he managed strategy and business development projects for numerous companies within the Samsung Group. From 2002 to 2007, he served as Vice President and head of marketing for the Digital Media business, where he established the role of marketing within the $25bn business. Working closely with his colleagues from around the world, he was able to strengthen the focus on key accounts, leading to sales growth of more than 300%, and develop leading capabilities in marketing communications and public relations. In 2007, he moved to the Mobile Communications Division, where he oversaw marketing strategy for the world’s number 2 maker of mobile phones.

Prior to joining Samsung, Dr. Steel worked at McKinsey & Co. and Argonne National Laboratory of the U.S. Department of Energy.
Dr. Steel earned a PhD in Physics from MIT, an MBA from the University of Chicago, and a BA in Physics from Oxford University.

Jason Oxman is senior vice president of industry affairs for the Consumer Electronics Association (CEA)®, the U.S. trade association that represents more than 2,000 consumer electronics companies and owns and produces the world’s largest annual technology tradeshow, the International CES®

At CEA, he oversees a staff of 40 professionals across multiple departments. Oxman is also CEA’s chief spokesperson and is responsible for developing and implementing innovative strategies to advance CEA’s portfolio of technology issues.

Over the past decade, Oxman has held executive positions in corporations and trade associations, including general counsel of a technology industry trade association and vice president of a Silicon Valley-based technology company. Oxman also worked at the Federal Communications Commission to develop and implement technology and broadband policies. A former broadcast journalist at both commercial and public radio stations, Oxman is also a lawyer.

Oxman holds a bachelor’s degree cum laude from Amherst College, a master’s degree in mass communication from Boston University School of Communication, and a law degree from Boston University Law School.

Miguel Salinas is a senior manager in the Corporate Social Responsibility group at Adobe Systems Incorporated. He was lead project manager for the visioning and creation of the Adobe Youth Voices program, the signature global philanthropy initiative of the Adobe Foundation that empowers youth from underserved communities to comment on their world using multimedia and digital tools. Miguel and his team are charged with the strategic planning and day-to-day operations of Adobe Youth Voices, which currently includes over 600 schools and out-of-school sites in 45 countries. Since its inception in 2006, the program has engaged more than 64,000 youth and more than 3,000 educators worldwide.

Miguel has more than two decades of experience in philanthropy, strategic communications and media. Prior to Adobe he was communications director for the Hispanic Scholarship Fund, a national educational nonprofit focused on supporting Latino students to seek and attain a college degree. He has also managed a grants portfolio and strategic communications for worldwide philanthropy programs at Intel Corporation, including the Intel Computer Clubhouse and Intel Teach to the Future initiatives. Miguel began his career as a journalist, covering crime, government and education for various publications in Texas and California.

Miguel has a lifelong passion for advocating for educational opportunities for youth from underserved communities and for supporting the arts. He has served on boards of directors of various nonprofit arts organizations in the Bay Area, including MACLA and Teatro Vision, and is a frequent contributor to the strategic planning for the Arts Council Silicon Valley and the grant review committee for the Applied Materials/Arts Council Silicon Valley 2010 Excellence in the Arts.

A native Texan, Miguel is a graduate of the University of Texas at Austin where he received a Bachelor of Journalism degree. Miguel currently resides in San Jose, California.

Rob Bayuk has worked for Microsoft for over ten years in roles ranging from product to program management across multiple aspects of the Microsoft business. During a hiatus from Microsoft he pursued a Master in Teaching from Seattle University and taught high school Social Studies and English in the Seattle area regularly using technology to engage students in the classroom and out of the classroom. Upon returning to Microsoft, Rob was responsible for developing and executing programs to empower K–12 educators to use technology in relevant and effective ways in the classroom including teacher professional development programs, new teacher resources and developing online professional learning communities through social media. Rob is currently working with the Microsoft U.S. Partners in Learning team as education marketing consultant to support a wide–range of programs designed for K–12 educators and students. He blogs at TeachTec and you can follow him @TeachTec.

Shirley Malcom is Head of the Directorate for Education and Human Resources Programs of the American Association for the Advancement of Science (AAAS). The directorate includes AAAS programs in education, activities for underrepresented groups, and public understanding of science and technology. Dr. Malcom serves on several boards—including the Heinz Endowments and the H. John Heinz III Center for Science, Economics and the Environment—and is an honorary trustee of the American Museum of Natural History. In 2006 she was named as co–chair (with Leon Lederman) of the National Science Board Commission on 21st Century Education in STEM . She serves as a Regent of Morgan State University and as a trustee of Caltech. In addition, she has chaired a number of national committees addressing education reform and access to scientific and technical education, careers and literacy. Dr. Malcom is a former trustee of the Carnegie Corporation of New York. She is a fellow of the AAAS and the American Academy of Arts and Sciences. She served on the National Science Board, the policymaking body of the National Science Foundation, from 1994 to 1998, and from 1994–2001 served on the President's Committee of Advisors on Science and Technology. Dr. Malcom received her doctorate in ecology from Pennsylvania State University; master's degree in zoology from the University of California, Los Angeles; and bachelor's degree with distinction in zoology from the University of Washington. She also holds 15 honorary degrees. In 2003 Dr. Malcom received the Public Welfare Medal of the National Academy of Sciences, the highest award given by the Academy.

Steve Smith is editor-in-chief of TWICE, the trade publication of record for the consumer electronics industry. Smith joined TWICE in 1993 as editor and has covered CE industry since he first attended the International CES in January 1982 to report on the emerging video game and PC businesses. Smith edited the consumer electronics section of Home Furnishings Daily in the 1980s and early 1990s. He has also been editor in chief of the International CES Official Daily, which has been published by TWICE since 1994.

In November 2004 the Anti-Defamation League’s National Consumer Technology Industry Division presented Smith with its Torch of Liberty award. Smith has appeared on numerous TV and radio programs and has been interviewed in print about the consumer electronics industry many times. During his tenure at the publication has received several editorial awards, most notably the annual Best DTV Journalism award by the Academy of Digital Television Pioneers twice.

He has a bachelor’s degree in journalism from City College of New York and lives with his wife Marion in Brooklyn, N.Y.

Tina Morefield is director of Corporate Citizenship for DIRECTV, one of the world's leading providers of digital television entertainment services. In this role she is responsible for the company’s community outreach and charitable giving initiatives, with a focus on K–12 STEM education and employee volunteerism.

She joined DIRECTV in 1999, and has more than a decade of experience in the field of Corporate Communications, including employee communications, HR–related communications and executive presentations. In 2004, she added responsibility for Corporate Citizenship and grew it into the stand-alone function she leads today.

Morefield holds bachelors’ degrees in English and Art History from the University of California, Los Angeles, as well as a Certificate in Corporate Community Involvement from the Boston College Center for Corporate Citizenship.

Andrew Ko is senior director of Strategy and Innovation for Microsoft Corp.’s U.S. Education business. He is responsible for the company’s Partners in Learning Program (PiL), which aims to improve the educational experience for students and teachers through technology solutions. The PiL effort has provided tools and practices for teachershelping them to engage students, parents and their communities. This past year, PiL has trained over 50,000 educators, shared best practices with over 3,000 education leaders—including Governors, Superintendents, Principals, legislatures.

Before this role, Ko was director for National Solutions for Microsoft U.S. Public Sector, where he was responsible for creating and implementing repeatable best practice solutions focused on the company’s major market initiatives, including defense, homeland security, counter–terrorism, justice and public safety, healthcare and human services, and education. Ko grew the business from conceptual startup into a multimillion–dollar business for Microsoft.

In Microsoft’s Education business, Ko’s team implemented several nationally recognized projects, including the Miami–Dade County Public Schools portal,the largest SharePoint portal in the world connecting parents, teachers, students, communities for over 500,000 individualsand a data–driven student information system in the Fresno, Calif., Unified School District to improve reporting and scheduling. In the Kentucky State Department of Education, his team helped implement the world’s largest cloud-based application that provides access to more than 800,000 parents, students, administrators and teachers.

Before joining Microsoft, Ko had a diverse background, including business development, consulting, financial accounting and corporate restructuring, serving in positions across the U.S. and international markets. He is a veteran of the Big 6 consulting industry, including positions at Deloitte Touche Tohmatsu Emerging Markets Group and KPMG Consulting.

At KPMG, Ko worked with the U.S. Department of Education, leading a project team focused on business process improvement, risk analysis and policy implementation. Notably, he recommended and integrated policy reforms to the Department of Education’s Office of Postsecondary Education division on Title IV funding, saving millions of taxpayer dollars.

In 2009, Ko was appointed by Virginia Gov. Tim Kaine to the Virginia Asian Advisory Board, which represents one of the fastest-growing groups in the Commonwealth. The Virginia Asian Advisory Board was commissioned to advise the governor on economic, social and cultural development of the Asian–American community within Virginia. Ko leads the VAAB’s education committee chartered to identify the most critical areas of importance within the Asian-American communities from early learning through K–20.

In addition, Ko served on the board of AFCEA within the Strategic Development Committee. Through AFCEA, Ko co-chaired the Veteran Retraining Initiative, which helps wounded soldiers returning from Iraq and Afghanistan secure information technology jobs after leaving the military. Through that effort, Ko worked closely with Walter Reed Army Medical Center and Microsoft to customize the training curriculum and software to meet the needs of the wounded student–soldiers.

He also serves on the Corporate Advisory Board for Thomas Jefferson STEM High school in Virginia providing guidance on the use of technology improving teaching and learning.

He was also appointed to the board for Jobs for Virginia’s Graduates assisting at–risk students develop life long skills to get jobs.

Ko has a bachelor of science in accounting from the University of Maryland, College Park, and is a Certified Public Accountant. He and his wife, Mi Joung, have three children. In his spare time he enjoys volunteering and always encourages others to participate in their communities.